Dr. Ravid Shechter Spotlighted as a WoW Woman in FemTech

We’re delighted to share that Dr. Ravid Shechter, co-founder of MyMilk Laboratories, has been featured in Women of Wearables’ WoW Women in FemTech series, recognizing women leaders who are transforming healthcare through technology and innovation. Her interview with WoW offers an inspiring look into how she turned scientific rigor and personal experience into meaningful tools for maternal care.

Special thanks to Marija Butkovic for the thoughtful and inspiring interview, and for continuing to spotlight women driving innovation in femtech.

Empowering Mothers Through Science: The MyLee Story

In her interview to WoW, Dr. Shechter reflects on her journey from neuroscientist to femtech entrepreneurs, and how her dual role as a scientists and mothers inspired her and her co-founder, Dr. Sharon Haramati, to build solutions that bridge the gap between research and real-world maternal health.

Dr. Shechter recalls the spark that led to MyMilk:

I entered women’s health because I saw a gap: pregnancy is monitored closely, yet breastfeeding often lacks objective tools and need is great.

At the heart of MyMilk’s innovation is MyLee, a handheld milk sensor and app, that give mothers objective, day‑by‑day guidance in the earliest, most critical days of lactation using a tiny milk sample. 

With just a few drops of milk, the MyLee sensor measures its conductivity, an indicator of early secretory activation progress, offering a window into lactation progress from the first days after birth and changes over time. This data, paired with the MyLee mobile app, gives users day-by-day guidance, personalized insights, and tools to support effective, confident breastfeeding. MyLee is CE/FCC-compliant, FSA/HSA-eligible in the U.S., and designed as a consumer wellness device to promote better self-awareness and early lactation support, used by individuals and lactation professionals.

By translating milk data into timely insights, MyMilk empowers proactive, informed breastfeeding care for families.

Challenges, Achievements & the Road Ahead

Dr. Shechter candidly discusses some of the biggest hurdles in pioneering a new category and validating outcomes with extremely lean resources, working in underfunded Femtech world, even there breastfeeding perceived as a niche. adding to this the complexity of pairing hardware with software all with very little resources.

Dr. Shechter tell that this sharpens their focus, anchoring their path in rigorous science. The technology has granted a US patent and its validation and feasibility was published in peer-reviewed paper, working closely with researchers and clinicians.

MyMilk team has already marked major wins, transforming MyLee from concept to CE/FCC‑compliant consumer electronics that is FSA/HSA eligible in the U.S as breastfeeding aid product. The Mylee was selected as TechCrunch Disrupt Top Picks in HealthTech/Biotech and was presented on the main stage at TC Disrupt SF 2019.  

But most of all we see our greatest achievement when we provide real world assistance on a daily basis to each one of our happy Mom users.

Dr. Shechter’s story is compelling, combining scientific curiosity, hands-on product development, and passion for improving maternal care. 👉 Read the full WoW interview: WoW Women in FemTech | Dr. Ravid Shechter co-founder of MyMilk Laboratories